Shopping Mall Galerija Belgrade

Location: Belgrade, Serbia
Year: 2015 - 2021
Project type: Shopping Mall
Author/Designer:
Calliston RTKL, Los Angeles, US
Client: BW Galerija LLC
Area: app. 302.000 sq.m.

The BW Galerija Shopping Mall, located in Belgrade Waterfront, Serbia, is a monumental project that aims to redefine the shopping and entertainment experience in the region. Designed by the renowned architectural firm Callison RTKL, the mall spans an impressive 300,000 square meters and is developed by BW Galerija LLC. With a projected completion timeline from 2015 to 2020, this commercial masterpiece is set to become the largest shopping mall in the area.

Design Philosophy: The design philosophy of BW Galerija is centered around creating a vibrant and inclusive space that caters to all generations. The architects at Callison RTKL have envisioned an eclectic blend of styles and brands that harmoniously come together to form an inviting and lively shopping destination. The mall showcases over 250 local and international brands, making it a shopaholic's paradise. Additionally, it boasts over 350,000 square meters of space, offering visitors an unparalleled shopping and leisure experience.

Unique Features: One of the standout features of BW Galerija is the incorporation of indoor public streets within the mall's design. This innovative approach fosters seamless connectivity between the surrounding areas and the waterfront, creating a fluid transition for visitors moving from the urban landscape to the serene waterfront views. The integration of public streets also adds an element of charm, giving the mall a sense of an interconnected urban community.

Functionality and Entertainment: Beyond being a shopping destination, BW Galerija sets itself apart by providing visitors with a plethora of entertainment options. In addition to attractive retail outlets, the mall houses an array of diverse restaurants, catering to various tastes and cuisines. Moreover, contemporary entertainment spaces are thoughtfully integrated into the design, offering recreational activities and events, making it a preferred gathering spot for people of all ages.

Architectural Brilliance: The architectural brilliance of BW Galerija is evident in its captivating and modern design. The facade showcases a harmonious blend of contemporary aesthetics and timeless elegance. The interior spaces are well-lit, spacious, and exude an air of sophistication, providing shoppers with a welcoming and comfortable environment. The thoughtfully designed layout ensures ease of navigation for visitors, making their shopping experience hassle-free and enjoyable.

Project Development: The project development process involved several phases handled by Arhi.pro. Their role encompassed the development of Callison RTKL's concept design and went on to include the creation of preliminary and detailed architectural, structural, and MEP (Mechanical, Electrical, and Plumbing) designs, all in adherence to the regulatory rules of Serbia. The construction of the mall is well underway, and the detailed designs have been completed successfully.

Conclusion: BW Galerija Shopping Mall is undoubtedly set to become the beating heart of Belgrade Waterfront, offering an extraordinary retail and entertainment experience for locals and visitors alike. With its vast selection of brands, restaurants, and entertainment spaces, all elegantly intertwined with indoor public streets and an impeccable design, the mall is destined to become a meeting point for people of all generations. As the building nears completion, anticipation is high for the grand opening of this commercial marvel, which is bound to leave a lasting impression on the landscape of Belgrade, Serbia.